Posted - 05/24/2012 : 15:31:51 ({3D ticket markup} * {No. of people who see film before extremely negative word gets out}) - {Cost of 3D conversion} = Profit!
Once again 3D is showing its primary agenda- to try and suck as much money out of cinemagoers as it can for substandard product. Before now, the money spent on 3D conversion would have been used on script rewrites and reshoots. I guess this is now the cheaper option.